Bringing Color to the World for 70 Years
We are the most qualified company in the Piacenza area.
Founded in 1951 as a painting company owned by Giovanni Rubbi, known as “àl pittùr” (which mean “the painter”), who as a young man was the apprentice of the famous Piacenza artist Ernesto Giacobbi.
In 1961 Rubbi added the commercial activity of the paint shop to his handicraft activity.

In the 1980s, his son took over the paint shop and launched a line of paints under his own brand name, to which a line of industrial paints was added in the 1990s.
In 2001, the company merged into the present FARBEN VERNICI sas, which markets, under its own brand name Industriefarben, metal and wood paints of all types and customised specifications, shipping them throughout Italy and abroad.
Among the services offered, qualified consultancy is also available for both private clients and companies, provided by a certified expert.
In the name of continuity and renewal, the third generation is now also involved, making us the longest-established company in the sector in this province.
Today, thanks to the most modern and advanced technologies, we produce coatings of the highest quality—also tailor-made—to ensure maximum color accuracy on every surface.
After more than 70 years of experience, we deeply understand our customers’ needs and, thanks to in-depth studies of chemical materials, we are able to match them with the most suitable products for each specific application.
Direct sales allow our customers to achieve significant savings without compromising in any way on product quality.
Because it is the quality of people that defines the quality of the product.